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I built and led an outstanding group of brokers and the practice flourished across the region. However, I grew to understand that there are inherent flaws in the traditional brokerage business model. These flaws primarily the compensation model prevent brokers from devoting their entire energy and focus to vigorous tenant advocacy. At the same time, I continued to grow in admiration for the analytical expertise and ethical standards of law firms and accounting firms.

The professional service firm model rewards substantive expertise, collaborative effort and client advocacy. Better to be a member of a team of trusted advisors than a silo or solo broker in pursuit of an annual sales quota. I founded Tactix in with the express purpose of applying the professional service business model to a tenant advocacy practice in commercial real estate.

The market responded with overwhelming support. We had obviously found an unmet need. We were adding value and the results were compounded over time. Over the years, our clients have responded again and again by honoring us with repeat and referral business. We owe our clients a deep debt of gratitude for trusting us to guide them through the often treacherous world of commercial real estate decision making.

We never aspired to be the largest tenant advocacy firm—but simply the most collaborative, analytical and trusted group of advisors in the industry. It continues to be an interesting and rewarding journey. Lisa Berger Baskin joined the Tactix team in with over 30 years of diverse commercial real estate experience. Having been a broker in Pennsylvania and California, Lisa has represented developers, medical institutions, national retailers, financial institutions, as well as, local businesses in site selection, project development, leasing, zoning and licensing issues.

In additional to her experience as a broker, Lisa is an owner and general partner in commercial real estate projects. On behalf of the ownership Lisa successfully negotiated the following: I came to Tactix to give my clients more.

In commercial real estate information and service is key. Having followed the Tactix team for years, I was always impressed by the testimonials of their clients and the level of service they were able to provide. The deals that Tactix successfully accomplished is unmatched by anyone else in the tristate market.

I believed that my 30 years of commercial real estate experience including ownership, development and brokerage would be a unique perspective and an asset for Tactix to have. Martin Bond joined Tactix in after 20 years as a commercial real estate lawyer.

Client he has worked with include:. As a real estate lawyer, most of my time was spent documenting complex transactions, protecting my clients from risk. A small part of my practice — but the most satisfying by far — was structuring deals to help clients save money. When I had the chance to join Tactix, I jumped at the opportunity. I'd known the people at Tactix for many years, and knew them to be smart, well trained, ethical and hard working.

Importantly, they seemed to be having a lot more fun than they'd had as lawyers, largely because they were adding tremendous value for their clients. It also seemed to me that Tactix had created a better mousetrap.

The firm operated much like a law firm, with a high degree of collaboration, a focus on client service, a relentless dedication to getting each client the best deal possible, and an insistence on being free of conflicts of interest.

They couldn't have been more different from a traditional commercial real estate brokerage firms. After I joined Tactix, I found that all of my perceptions were right. And I discovered for myself that putting money in a client's pocket is far more satisfying than anything I ever did as a lawyer.

Rob Cellucci has a strong foundation in all facets of commercial real estate leasing and build-to-suit development. Prior to joining Tactix in , Rob worked in the Global Corporate Services division of an international brokerage firm. Rob assisted corporate clients in the management of office, retail, and industrial transactions, ranging from 3, to , SF.

In this role, Rob developed a high level of proficiency while managing each stage of the process, including corporate strategizing, market and financial analysis, site selection, and letter of intent and lease negotiations. Over the course of his career, Rob has successfully managed over 2. Clients that Rob has had the opportunity to work extensively with include the following organizations among others:. James Madison University, B. Economic and Social Policy of the European Union.

Before deciding to leave my relationship with a large, international brokerage firm, I thoroughly vetted several other global brokerage firms in the Philadelphia area. Frankly, something was missing. Some mentors of mine recommended that, before making a decision, I explore an opportunity with Tactix because of their strong reputation and unique business platform.

In an industry sometimes ridden with questionable salesmanship, I perceived Tactix to be a unique organization that strongly promoted the concept of honest and unbiased real estate advisory. Finally, I found that the strict tenant representation model, supported by a collaboration of professionals with storied financial and legal sagacity would allow me to provide my clients with the highest quality service. It was the right choice. Ryan Conner has been a broker with Tactix since His passion for all things real estate started during his days as a Special Projects Coordinator for the Riverfront Development Corporation of Delaware, a state chartered public corporation established to rehabilitate and revitalize Wilmington, Delaware's major waterway — the Christiana Riverfront.

Since joining Tactix he has worked on some of the most significant, exciting tenant representation projects in the region:. Ryan also remains connected to his roots in land development representing institutions and individuals in the disposition of land with development opportunity.

University of Delaware, B. When I decided to leave Preferred Unlimited over four years ago, I considered almost every national, full service brokerage firm in the region. But after meeting with the principals of Tactix the decision was an easy one. The Tactix platform was different than any I had seen.

No other firm offered a genuine tenant advocacy model staffed with real estate professionals not salespeople with deep legal and financial backgrounds and no other firm offered me regular, direct access to the owners of the firm. Further, the values of the firm aligned with mine. I continue to be a staunch believer in our unique approach to real estate brokerage and look forward to contributing to the limitless potential of this company. Tim joined Tactix in , continuing a year career in commercial real estate.

Throughout his career, he advised public companies, institutional owners and private companies in site selection, new leases, lease restructurings, development and financing. When I started in the real estate industry over 25 years ago, each firm had its own database of information. It was a closely guarded secret of availabilities, market rates and sales prices. However, over the past several years, information has become commoditized. It is easily accessible, and the various platforms that provide this information to the brokerage industry make it available equally to all.

I selected Tactix for several reasons. They uncompromisingly work for the users of real estate. Their clients can be certain that there is no conflict of interest when they are at the negotiation table.

Most of the members of Tactix have advanced degrees representing a range of interests from law to the advanced sciences. It gives the members of the team the confidence that when walking into a meeting there is no real estate problem that may arise that cannot be solved for our clients.

Scott Crumley has been a broker with Tactix since At Drinker, he was a member of the commercial real estate group where he specialized in complex leasing transactions and earned the distinction of being named a Pennsylvania Rising Star by Law and Politics magazine. In addition to leasing transactions, his legal experience included acquisitions, dispositions and financings of numerous commercial properties as well as the preparation negotiation of construction and design contracts.

Since joining Tactix he has worked on many significant, exciting tenant representation projects for clients including:. University of Richmond School of Law, J. During my time as a practicing lawyer I had professional interactions with many brokers and saw that the quality of those brokers varied widely, sometimes to the detriment of their clients.

My impressions of Tactix were quite different from other brokers—they consistently advocated for their clients with skill and professionalism and were instrumental in bringing transactions to a successful conclusion. When I decided to make a career change to brokerage Tactix was the clear choice for me. NutriSystem earned a media and rumor sentiment score of 0. They also assigned news stories about the company an impact score of View Recent Headlines for NutriSystem.

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