Lean Cuisine Makes 'Massive Pivot' Away From Diet Marketing

Discover Our Story

award winning chefs
Shish Combo Platter Party Shish kabob, shish tawook chicken kabob and shish ka ta ground lamb, parsley and onion. A lakeside wedding at a Muskoka Resort is a dream of many brides. Chicken Saute Tender pieces of chicken breast sautéed with cilantro, garlic, and our light lemon-oregano sauce. Lean Cuisine offers traditional frozen entrees, larger dinnertime selections and specialty spa meals, as well as panini sandwiches, quesadillas and pizzas. Shrimp Ghallaba Classic or zesty. Congress likely to support new regulations on social media, senator says - 23 hours ago 0. Sojok A flavourful, quality lamb and beef sausage, sautéed and served with lemon.

"Fat & Lean World Cuisine"

Muskoka's Family Resort

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. Diet has become a forbidden four-letter word in the food industry, and Nestle 's Lean Cuisine is the latest brand to swear off weight-loss marketing.

The struggling frozen meals brand has embarked on a major overhaul that includes new advertising, packaging and frozen entree options that are designed to link Lean Cuisine to modern eating and health trends rather than calorie counting.

New meals include sweet and spicy korean style beef; vermont white cheddar mac and cheese; pomegranate chicken; and other trendy options. The brand is also highlighting buzzworthy attributes like gluten-free and "No GMO" on some varieties.

Lean Cuisine Brand Manager Chris Flora called the new approach a "massive pivot" for the year-old brand. Consumers "most closely associate us with being a diet brand," he said. As the new foodie options hit shelves, Lean Cuisine is launching a TV campaign that seeks to build emotional bonds with female consumers by telling stories about how real women exhibit strength in their everyday lives. The campaign, called "Feed Your Phenomenal," launches in early July with a spot by Grey above that features a delivery nurse in Boston who ends her busy night shift by sitting down to a plate of mac and cheese.

She credits Lean Cuisine with helping her "eat the way I want to eat. As a precursor to the TV campaign, Lean Cuisine this week launched a social media campaign called "WeighThis" by i. The effort includes a video showing women near a scale.

But instead of weighing their bodies, the women articulate -- or "weigh" -- their personal accomplishments. The strategy shift comes as Lean Cuisine battles headwinds on multiple fronts. Consumers are not only rejecting diet brands, they are also increasingly shunning big processed foods in favor of fresher options.

The effort, called "Frozen. How Fresh Stays Fresh," seeks to portray the freezing process as "as nature's pause button. Lean Cuisine essentially shut down its advertising for 18 months as it plotted its new approach. Baby mixed spring Greens salad choose your Dressing. Prawns topped with feta cheese oven baked in Tomato sauce, sautéed red sweet onions, sprinkled with oregano, Rice Pilaf.

This isan oven casserole dish with layer of seasoned ground beef, Parmesan cheese, tomato sauce and Greek imported macaroni, Topped with béchamel cream sauce. Our 1 ounce Tyropita is a traditional blend of tangy feta cheese and cream cheese wrapped in crispy, flaky layers of filo dough. All of the Caesar Salad, homemade dressing , homemade croutons and real parmesan cheese, plus a grilled chicken breast, with a pinch of herbs.

Romaine lettuce, cucumbers, tomato, bell peppers , onions, feta, Greek olives and special Greek house dressing The best selling salad in the house. Romaine lettuce, cucumbers, tomato, Fresh Xlrg. Mushrooms, Large olives dressings: Mixed Grilled Dinner Platter for Baby mixed spring Greens salad and choose your dressing. Lamb Greek Style Paidakia. A whole baby rack of lamb. Served with the 2 dinner side choices Gravy or Greek Style. Red or White sause and garlic bread.

Welcome to our Restaurant. Dine in the Greek Isles. Enjoy our famous tastes by feeling that you are in the Greek Islands. Family Operated since Stratos, Eleni, Michael and staff waiting to show you what Greek Philoxenia means!

Not only is our menu BIG, so are our dishes and our variety of flavors. Best in our Menu. Chicken, pasta, fresh roasted garlic, fresh broccoli, fresh tomatoes, in pesto cream sauce. Spaghetti with 3 Big Meatballs. With real parmesan cheese not mozzarella served with spaghetti and marinara sauce. Old-Fashioned Thick Onion Rings. Thin tender veal slices sautéed with green onions and capers, in a lemon-wine butter sauce. With fresh extra large mushrooms, Sun-dried Tomatoes, In a cream sauce a fragrant mixture.

Delightful Experience